This week, I spoke with Jacob Gallagher at The New York Times to share my thoughts on Mark Zuckerberg’s latest venture into T-shirt design. His range of shirts, developed in collaboration with Mike Amiri, immediately presents two key design elements: the garment itself and the print. What sets these shirts apart from a typical $10 tee is the attention to materiality, cut, construction, and silhouette. The drop shoulder, oversized fit, and extended sleeves elevate them into statement pieces—garments designed to provoke reactions, whether positive or negative. Then there’s the print, which could easily have fallen into the realm of frat-boy humour but instead becomes something more considered, thanks to a raised tonal puff print that crosses both the body and sleeve seams. This level of detail transforms the shirts from simple clothing into carefully crafted pieces.
Where these shirts differ from your standard T-shirt is in the materiality, cut, construction, and silhouette, all of which are far more thoughtful and deliberate. The drop shoulder, oversized fit, and longer sleeves transform the garment into a statement piece – it’s why people, for better or worse, are commenting on it. The print, too, plays a significant role, elevating what could’ve easily been a frat-boy joke into something more sophisticated with a slightly raised tonal puff print that crosses the seams of the body and sleeves. This attention to detail takes the shirt from being a basic garment to a thoughtfully designed piece.
In terms of whether these are well-designed shirts, my response is yes, they are. Whether you’re designing a Savile Row suit or a humble T-shirt, the principles of design—materials, construction, and fit—remain constant. You might find these principles in a cheaper tee, but it’s less likely when the design is driven purely by price-point economics. These shirts reflect a more thoughtful approach, even though they are still casual wear. If I were to tweak anything, I might adjust the fit of the neck slightly – curving it lower at the front for a refined look.
Some people have commented that the text on these tees is hard to read. But, as I see it, that’s not necessarily a flaw. The text is in Latin, so clarity was never going to be a priority. The humour lies in its cryptic, almost pretentious nature, and the choice of font and colour only adds to the joke. The fact that people are squinting at the shirt to decipher it is part of its fun. Sometimes, being hard to read can be one of a design’s strongest features.
Lastly, the idea of a notable figure like Zuckerberg getting involved in designing clothes may seem surprising to some. However, it’s important to remember that this is more of a collaboration with Mike Amiri. If they’re discussing shapes, fabrics, and colours, it’s not far off from what happens between a Savile Row tailor and their client. The difference here is that, instead of a bespoke suit, we’re talking about T-shirts—perhaps the most democratic garment of the 21st century.
Â