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The Guardian


by Priya Elan


Last night at the No Time to Die premiere, Daniel Craig made a style statement that was a fitting farewell to a Bond era which has ruffled some traditionalist feathers. Dressed in a cerise pink suit jacket from Anderson & Sheppard, his jazzy Teddy boy style was a far cry from the traditional black tuxedo look we have come to expect.

“Previously, Daniel Craig’s red-carpet attire was consistent with his character’s approach to the formality of black tie; in effect, we were witnessing James Bond at past premieres,” says Professor Andrew Groves, director of the University of Westminster’s Menswear Archive. “Craig’s choice of a double-breasted jacket instead of a single breasted would have been enough to signal a stylistic departure from Bond’s approach to formal attire. The shocking-pink tailoring makes it patently clear that he no longer wants to be seen as James Bond.”

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