As Course Director for BA Fashion Design at Westminster, Professor Groves has educated a generation of fashion designers in menswear, womenswear and accessory design. These include Liam Hodges, Ashley Williams, Claire Barrow, David Ferreira, Katie Ann McGuigan and Roberta Einer.
Other graduates under his tuition in the last three years are now working as designers at fashion houses including Kenzo, Louis Vuitton, Burberry, Celine, Anya Hindmarch, Loewe, Max Mara, Mulberry, Tom Ford, Alexander McQueen, Harrods, Versace, Jacquemus, JW Anderson, and Paul Smith.
The core of Groves' pedagogic approach is to facilitate the creation of both ‘communities’ and ‘places’ that allow the ideal conditions for students, tutors and industry to be co-located to enable the most transformative learning experiences to occur. The most recent example is the creation of the Westminster Menswear Archive which is used by industry and students on a daily basis to inform their design work.
Groves developed Westminster's award-winning internship programme that has allowed students to work for some of the most prestigious companies including Louis Vuitton, Maison Margiela, Dior, Balenciaga, Lanvin, Givenchy, Alexander McQueen, Celine, Stella McCartney, Tom Ford, Burberry, Chanel, Marc Jacobs, and Alexander Wang.
As well as teaching at Westminster, Groves has also undertaken the role of External Examiner for many other universities, including the Central Saint Martins, Kingston University, Manchester Metropolitan University, London College of Fashion, University of Brighton, and the University of Salford. Additionally, he has served as an External Assessor for Central Saint Martins, University of Salford and the London College of Fashion.