Women's Wear Daily


Article in Women's Wear Daily on men's couture

Haute Couture for Men Is Flourishing: Here’s Why

By Miles Socha on February 23, 2021


Why this sudden fascination with extremely expensive, painstakingly made men’s wear?

According to Andrew Groves, professor of fashion design at the University of Westminster, the rise of couture for men reflects “the increasing strength of the ultra-luxury experiential fashion market, which is set to grow exponentially” as technology supersedes human intervention in fashion and other industries.

“The importance of craft or hand skills that cannot be replicated by automation will become increasingly valuable. But more significantly, the intimacy of the relationship between designer and client will also become greatly coveted,” he said, describing something of a return to the carriage-trade of yore.
“For the last 100 years, the most celebrated designers have been generally wealthier than their clients, but we are now returning to a period where the clients will be substantially richer. In effect, the designer’s position is being reversed, returning them to their historic role, as an artisan to the court,” he explained.

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