About

I’m Professor of Menswear Systems at the University of Westminster and Director of the Westminster Menswear Archive, the world’s only publicly accessible menswear archive.

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My work examines menswear as a system: how garments organise bodies, signal authority, regulate behaviour, circulate through culture, and accumulate meaning through use.

I work across academic research, curatorial practice, and industry consultancy, specialising in menswear, material culture, subcultural dress, archives, uniforms, workwear, technical clothing, and performance-led design.

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I’ve curated landmark exhibitions including Invisible Men, Umbro 100: Sportswear x Fashion, and The Vanishing Art of Camouflage, and have worked with brands including Alexander McQueen, C.P. Company, Fred Perry, and Massimo Osti Studio.

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My consultancy is defined by depth, precision, and outcome, delivering strategic insight for brands, archives, and cultural institutions.

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My writing on menswear systems can be read on Substack.