Projects
This first section shows examples of my independent consultancy. Later projects are drawn from my academic role as Professor of Fashion Design and Director of the Westminster Menswear Archive. Together, they highlight the curatorial, strategic, and interpretive work I contribute across cultural and commercial contexts.
Pioneers of the Material World
Curatorial Advisor for the British Textile Biennial exhibition at Towneley Hall, Burnley. Advised on the curatorial framework and narrative structure.
Pioneers of the Material World – British Textile Biennial, 2025
C.P. Company
Commissioned to write the introduction to C.P. Company 971–021. An Informal History of Italian Sportswear, the brand’s 50th anniversary book.
C.P. Company 971–021.(2021). Introduction by Andrew Groves.
Admiral
Commissioned to write a chapter for Admiral: 50 Years of the Replica Shirt, documenting the brand’s sporting and cultural legacy.
Admiral: 50 Years of the Replica Shirt (2024) – Chapter by Andrew Groves
Alexander McQueen
Consultancy for the brand, providing archive-led research and contributing to design and heritage development.
Alexander McQueen jacket, The Birds collection, 1995. Print by Andrew Groves.
China Design Museum
Consultancy evaluating the Massimo Osti collection donated by David Chu. Delivered curatorial assessments and strategic recommendations.
China Design Museum, Hangzhou, 2018. Consultancy by Andrew Groves.
Inventing the Runway
Consulted on the curatorial strategy for Inventing the Runway, advising on the historical framing and critical interpretation of the fashion runway as performance.
Inventing the Runway, 2024. Consultancy by Andrew Groves.
SHOWstudio
Contributed to numerous SHOWstudio panels discussing contemporary fashion and design. Most recently participated in a discussion analysing the S/S 26 Paris Fashion Week collections, examining the long-term intentions of houses including Christian Dior, Balenciaga, Jean Paul Gaultier, and Chanel, and shifting definitions of luxury and consumer sentiment.
The Verdict on Paris Fashion Week, 2025. Panel discussion for SHOWstudio.
66°North
Commissioned to chair a London panel discussion on technical outerwear, sustainability narratives, and design innovation, positioning the brand within wider discourse on material performance, climate, and contemporary menswear.
66°North panel discussion, London, 2022. Chaired by Andrew Groves.
Academic Projects
This section highlights projects from my role as Professor of Fashion Design and Director of the Westminster Menswear Archive at the University of Westminster.
C.P. Company
Partnered with the brand on Cinquanta, providing archive loans and curatorial input via the Westminster Menswear Archive.
C.P. Company Cinquanta exhibition, 2021.
Massimo Osti Studio
Collaborated on archive research and contextual analysis through the Westminster Menswear Archive.
Massimo Osti Studio launch, Paris 2024.
Umbro
Curated the exhibition Umbro 100: Sportswear x Fashion and related publication, exploring Umbro’s cultural and commercial legacy.
Umbro 100: Sportswear x Fashion exhibition, 2024.Co-curated by Andrew Groves.
Invisible Men
Curated Invisible Men: An Anthology from the Westminster Menswear Archive — the largest menswear exhibition ever staged in the UK.
Invisible Men exhibition, London, 2019. Co-curated by Andrew Groves.